Development and implementation of a multi-channel communications strategy to grow awareness and usage of the MoneySense for Schools financial education program in schools across the island of Ireland.
GUINNESS CORK JAZZ FESTIVAL
CLIENT: DIAGEO
Responsibility for entire festival management, budgeting & brand and implementation of Ireland's biggest Jazz Festival.
BUSINESS ACHIEVERS AWARDS
CLIENT: ULSTER BANK
Establishment of a new B2B awards program to support Ulster Bank’s commitment to SME’s. Campaign elements included collateral development, advertising, PR, sponsorships and events management.
JAMESON FIRST SHOT
CLIENT: JAMESON
Planning and activation of Jameson First Shot including asset creation, digital strategy & global events.
GAA FOOTBALL CHAMPIONSHIP
CLIENT: BANK OF IRELAND
Responsibility for the strategic development, management, communications and execution of the “Extraordinary” activation campaign for the GAA Football Championship.
SALES TEAM DIGITAL PROJECT
CLIENT: HEINEKEN IRELAND
Conception, creation and implementation of a "connected sales force" programme for Heineken Ireland. Allowing digital access for all sales team to latest presentations and company developments.
